In the unlikely scenario that you have an online dating site that is merely there to provide information, presumably there is at least one service or product that you want visitors to your website to like and ultimately purchase. There are many ways in which you can encourage them to do so but the advice from the digital marketing experts at Slinky Digital Marketing is that the best way to achieve this is with excellent copywriting.
Copywriting is the art of using written text in order to persuade someone to take a specific action. That action may not always be to buy something, and copywriting is often used to persuade someone to enter their email address, or to convince them to take out their mobile phone and make a call, for example. Whatever the desired action may be, with great copywriting it can be achieved.
If you want to hire a copywriter to make conversions increase on your online dating site, there are three basic questions which you must answer before they start planning to write. Without answers to these questions the sales copy that they produce may not be as effective as it otherwise could, so let us look at each of the questions, and why the answers to them are so important.
If you feel that your online dating site needs a makeover or even a complete rebuild with a brand new website, there are a number of basic website design guidelines you must follow if you want the completed website to be successful. These guidelines are some of the most important factors that the website design specialists at www.slinkywebdesign.com encourage every client who wants a new website to follow.
If you think about it, the building of a new website follows some of the same principles than if you were building a house, a car, or machine. It needs to be planned thoroughly, the assets required to build it must be in place, it requires a significant degree of skill and experience within the team who are building it, and the finished website needs to be fully checked tested before it goes live.
As well as those basic principles, there are additional guidelines that all experienced web designers will advise you to follow with respect to your new online dating website. Whilst there will be plenty of scope to make the website unique and to match your thoughts are in terms of its appearance and how it functions, these guidelines should be followed to ensure the success of your website.
If you have studied anything about SEO in order to try to improve the search engine rankings of your online dating we are sure you have come across the importance of link building to achieve it. SEO experts all agree that backlinks can act as fuel in driving a website from obscurity to the top of page one on Google, but only if they are set up correctly.
That last point about doing backlinks correctly needs to be considered very carefully because there are countless business owners who have tried to use backlinks to support their SEO efforts but have found them not to have had any measurable effect. Worse than that, if you set up backlinks in the wrong way, it can actually cause Google to penalise your website and send its rankings plummeting.
The solution to all this is to ensure that your backlinking strategy identifies online locations from which a backlink will help your rankings. Some of the key principles you need to follow are, 1) To seek out high quality backlinks, 2) Seek relevant links rather than simply going after as many links as you can, 3) To diversify the types of backlinks you use in terms of the sort of websites they come from, and 4) To create the links at a natural rate, rather than adding them all on the same day.
Let us look at these principles in a bit more detail